Anthēon / Website redesign
Keep what works. Make the rest feel like you.
When the business has moved forward but the website has stood still, a redesign can close the gap. We look at the existing experience before deciding what needs to change.
Discuss your websiteA clearer reason to redesign.
An outdated visual identity, awkward mobile pages or a confusing enquiry route can make a good business harder to understand. A redesign starts with those specific problems, rather than changing every page for the sake of it.
We review your current pages, content and important journeys. Where you have access to Search Console or analytics, those records can help distinguish useful pages from assumptions. Missing data stays a question to investigate.
A considered change, with the practical details covered.
The agreed scope can include a refreshed visual direction, a simpler page structure, revised service content and an improved enquiry journey. Existing useful material is assessed for reuse, with new photography or copy needs identified early.
- Inventory of important pages and existing URLs
- Design and content decisions linked to the brief
- Responsive page layouts and interactions
- A redirect map when URLs genuinely need to change
- Checks of key forms, contact links and launch settings
Plan the move before the launch.
A new design should not casually discard working links. We identify pages to retain, combine or retire, and map changed URLs to relevant replacements. We also review the domain, hosting and email dependencies before any switch.
After launch, checks focus on real HTTP responses, canonicals, the sitemap and the enquiry journey. Search visibility can change during a migration; nobody can guarantee that a redesign will preserve every ranking or produce a particular result.
Review. Design. Build. Check.
Send us the current website and what you would like it to do better. We agree the scope, plan the content and design, then build and review the replacement before an approved launch. Your current site remains the reference for what must be preserved.
The right starting point may be a targeted improvement rather than a complete rebuild. Costs and timings follow the agreed work.
Take a closer look
See the thinking
in the details.
Before we begin
A few useful
answers.
Can I keep my existing domain?
Usually, yes. We first check who controls the domain, where the site is hosted and which records support email or other services. A redesign does not automatically require changing the domain or nameservers.
Will a redesign affect my Google visibility?
It can. Changes to URLs, content, internal links and rendering can affect search performance. Keeping useful URLs, mapping necessary redirects and checking the replacement reduces avoidable disruption, but rankings cannot be guaranteed.
Can we improve just part of the website?
Yes, where the existing platform and implementation make that practical. Share the current website and the problem first; we can agree whether a focused change or a fuller rebuild makes more sense.
What should I send with my enquiry?
Your website address, the parts you want to keep, the problems you want to solve and any timing constraints. Do not send passwords or private customer data through the enquiry form.
A conversation is a good start